Tools creation
Multi-lingual
Icon research
SEO
Image sourcing
UI
UX
Webflow
Google Analytics

Artypac

Framing, design and development of the new website

Tools creation
Multi-lingual
Icon research
SEO
Image sourcing
UI
UX
Webflow
Google Analytics

#01

Client needs

As part of the company's takeover and the launch of an ambitious development strategy, Artypac, a specialist in packaging process automation, wanted to redefine its online presence, and in particular its website.

During the scoping phase, we defined the two main audiences (connoisseurs and first-time buyers), then identified the objectives to be met in designing the site: demonstrate Artypac's expertise, reassure customers of the company's ability to meet their specific needs, present the range of solutions, and effectively bring customers into contact to convert traffic.

Home page of the new ARTYPAC website
Home page of the new ARTYPAC website

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#02

Design

Once the objectives had been defined, we worked together to define design principles, starting with aborescence and the keywords to be prioritized with a view to SEO optimization. Once these elements had been defined, we worked together to validate a UX mock-up, in order to align the elements to be included on each page to meet the objectives. This phase was accompanied by a definition of the colors and typography used for the site.

UI mock-ups were produced to refine the layout of the content and allow complete validation of the site before moving on to development.

Mock-ups submitted during the design phase

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#03

Content & development

Once all the elements had been framed, tools were provided to fill in all the static and dynamic content. A search for images and icons was also done to complete the content.

The site was developed on Webflow, with two languages to address Artypac's French and English-speaking audiences. The site was designed to evolve easily, so that the customer could develop the content as independently as possible.

Once the entire site had been developed, a pre-production link was provided to the customer to make final adjustments and validate the launch.

Page showing solutions sold by Artypac
Page showing solutions sold by Artypac

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#04

Launch and support

The go-live was managed to ensure end-to-end project control, and complete satsifaction. Google Analytics was added to the site, to enable a more complete understanding of site usage and identify possible evolutions. To ensure the site's longevity and enable the customer to become more autonomous, guides were provided on how to evolve the site's content, SEO and SEA strategy, as well as Google Analytics.

Page with details of products and solutions sold by Artypac
Page with details of products and solutions sold by Artypac

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#05

Client satisfaction

After the project went live, a final call was organized to validate the project's successful completion, and ensure complete customer satisfaction.

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#06

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!

#07

Thanks to his expertise, creativity and attention to detail, Xavier succeeded in creating a website that exceeded all our expectations. His thoroughness and organization were more than appreciated. It was a real pleasure working with him, and I'd never hesitate to refer him to anyone!