How do you give a credible presence to a nascent organization, from concept to website go-live?
Diagnosis & challenge
The Internet Infrastructure Forum, created as a continuation of the Internet & Jurisdiction work I had been part of, aims to coordinate how internet's technical actors respond to malicious uses of their services. For its public launch, the organization needed a visual identity and communication materials that were credible, legible, and built to last.
Identity & structure
I built the visual identity around a concept drawn from the organization's mission: detecting patterns from weak signals. That idea guided the creation of the logo, of structuring graphic elements, and then of the full identity.
Design & development
Alongside this work on the visual signature, I framed the website with the aim of supporting the organization's mission: information architecture, page templates, then wireframes for the whole site. On that basis, I produced the UI design applying the identity, then built the site in Webflow and handled QA. This approach let the organization keep control of its image, from the identity all the way to launch.
