I design, structure and ship products end to end. For over seven years I've owned digital products for major clients, from framing the problem to delivery, and for two years I led the account for an agency's most important client. I think in systems, I work AI-natively, and I build the tools that connect design, engineering and business.
Owned the agency's digital products end to end for major clients: Renault hello reno (in-app LLM assistant; app at 400k+ downloads), MG Motor's first client portal, and Volkswagen Group France's Genwin B2B platform, from framing with the client through to delivery. As Account Director for two years, I led the account for the agency's most important client, among others.
Built design systems from scratch (Genwin, MG...) and a Figma-to-code generator; managed ~5 UI freelancers and a junior designer.
Scoped Carrefour's internal training platform, e-commerce redesigns (Lapeyre) and brand-site redesigns (Forbidden Stories, Office for Climate Education, Harmonie Mutuelle).
At Group level, shaped the Creative Performance Business Line strategy and co-ran the France executive committee (general managers of all French business units) on a new operating model.
Built a generator that turns a client's Figma design system into production-ready web pages, brand-faithful by construction, with block-memory reuse of already-coded components. Cut delivery from validated mock-up to shipped code from 1-2 weeks to a day; now used in production at an agency.
Designed and shipped full websites end to end (UX, UI, Webflow, QA): Artypac (site plus an on-the-fly SEA landing-page engine), Internet Infrastructure Forum, and law-firm lead-generation sites.
Coordinated digital product delivery across creative, client and engineering teams: gathered requirements, scoped work, and kept projects shipping; configured Algolia search for Le Panier Bleu (a lockdown directory of open local businesses); learned and shipped Webflow sites (naturSource, Desjardins).
Built and produced the agency's first two podcasts end to end.
Co-designed and ran the multi-stakeholder governance process across three thematic streams; co-facilitated working groups of secretaries of state and General Counsels (Google, Facebook, Verisign), and co-drafted the Operational Approaches documents, a recognized landmark in internet governance.
Co-organized the 200-stakeholder Global Conferences (Ottawa, Berlin) and ran the organization's communications and visual identity.